Why Application Innovation?
App Innovation enables the introduction of new business capabilities. This agility makes an organization more compliant to future market and technology disruptions, and better able to handle unanticipated changes in technology, customers, and the competition. Application Innovation is not just about streamlining the products and services and moving them to the cloud.
To put "customer experience" into perspective, here are some aspects that can make or break app experiences today, and as technology evolves, the bar for what customers expect continues to rise. Speed, personalization, and cross device are some of the examples of what end users expect in an apps today.
Nowadays, customers have high expectation like user-friendly apps, if performance is not up to the mark, 79% won’t visit the app again. The app should provide personalization or else 38% won't call again if they must repeat themselves. Just like how customer experience has become critical to the success, customers expectations have also increased.